Digital channels deliver more customers

Retails & Consumer Goods

Make Shoppers Happy

The retail & consumer goods industry have always been characterized by efficient operations, competitive pressures, low industry margins and the ability to react to customer desires. Today’s retailers face an unprecedented set of challenges and opportunities. Companies are dealing with declining economies, fluctuations in their cost of goods sold, and an increasing demand for sustainable business practices. Retailers across the board face constant challenges to effectively manage inventory, personnel and per- store profitability… access, analysis and integration of real-time point-of-sale (inventory, pricing, shipment, etc.) information is a critical success factor in retail survival.

The pace of change across retail is dramatic, with far more sales happening online. Cognizant research shows retailers with exceptionally strong revenue growth derive a higher percentage of sales from digital channels. The digital mandate is here and there is no time for delay.